The Shift To The Direct Brand Economy – Key Learnings From The IAB Direct Brand Summit

Snaps attended the IAB Direct Brand Summit (DBS) this week in NYC. The IAB announced a first-of-its-kind analysis that pinpoints the most important Direct Brands to watch and the event was for large and emerging brands to learn from each other. The audience consisted of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms. […]

Snaps Is The Only Enterprise Chatbot Provider Mentioned In The Latest Forrester Report: Customers Want Convenience, Not Conversation

Today, we’re excited to announce Snaps’ featured inclusion in the latest Forrester Report, “Customers Want Convenience, Not Conversation”. In the Forrester report, they recognized that “digital business leaders should only build conversational interfaces where they offer more convenience than existing means of interacting with customers.” Here’s our brief overview of the report, and you can […]

Snaps & Sprinklr Integration Provides A Seamless Handoff Between Chatbots And Customer Care Agents

This Press Release Was Originally Published on Sprinklr’s Blog on September 12, 2018. We’re so thrilled to announce the new integration with Sprinklr, the world’s #1 social media management platform.   Sprinklr and Snaps are solving a brand’s biggest bot challenge by developing a new agent handoff for brands to manage the transition between automated and […]

What WhatsApp’s New API Means For Enterprise Brands

Last week, WhatsApp announced its first revenue-generating enterprise product. They unveiled a WhatsApp Business API to let businesses respond to messages from users for free for up to 24 hours, but will charge them a fixed rate by country per message sent after that. WhatsApp said on their official blog, “As we announced last year, WhatsApp is building new […]

Snaps Is GDPR Compliant – What You Need To Know

Summary Snaps is prepared for the General Data Protection Regulation (“GDPR”) which goes into effect on May 25th, 2018.   Snaps is also committed to assisting our customers in their obligations related to the GDPR. You can reach out to your customer success manager or email gdpr@makesnaps.com with questions.  So what is the GDPR? The GDPR […]

A Quick Update Regarding Facebook Messenger Chatbots

You may have read the announcement from Facebook following the Cambridge Analylitica breach. In summary, as part of a company-wide Facebook effort focused on user privacy and maintaining the best user experience, Facebook is temporarily pausing their chatbot review process. We’re excited about this update and you should be too. What does this mean for my brand’s […]