Intelligent Messaging: Making Bots Personal

(This post originally appeared in AdAge, written by Snaps CEO, Christian Brucculeri) In 2017, the biggest gap in the chatbot market will continue to be perfecting consumer experience. Growth of the overall chatbot sector is entirely dependent upon a consumer’s desire to engage with these services. A good chatbot adds value to the consumer’s life […]

A Look Ahead at A.I, Mobile Messaging, & Chatbots in 2017

(Originally published in VentureBeat by Snaps, Jonathan Shriftman) More than 30,000 branded chatbots and 6,000 voice-activated skills hit the market during 2016. Now, chatbots and peer-to-peer messaging apps will move beyond last year’s market-entry issues and into mainstream use. For mobile messaging, 2017 is poised to be the Year of the Customer. Customers and brand […]

This week, Snaps launches new Chatbot & iMessage Experiences with Dunkin’ Donuts, Jack in the Box & Hallmark: Kitten Bowl

It’s been a busy 2017 for us at Snaps! Lots happening behind the scenes but this week we’re proud to announce that our platform powered three exciting, and different activations in mobile messaging for our brand clients. Jack in the Box “Jack Investigation Bureau” Chatbot QSR chain Jack in the Box launched the “Jack Investigation […]

Bud Light Launches #MyTeamCan Beer Delivery Bot with Snaps

At Snaps, we believe Chatbots should provide value and make people’s lives easier. Additionally, we’re constantly thinking about ways to help our brand partners launch innovative experiences through conversational commerce. One particular area of interest right now for us is geo-location. How can we scale personal yet hyper-local chat experiences? The Bud Light bot embodies this. For NFL […]