The Shift To The Direct Brand Economy – Key Learnings From The IAB Direct Brand Summit

Snaps attended the IAB Direct Brand Summit (DBS) this week in NYC. The IAB announced a first-of-its-kind analysis that pinpoints the most important Direct Brands to watch and the event was for large and emerging brands to learn from each other. The audience consisted of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms. […]

Four Takeaways From Facebook Global Partner Summit (GPS) 2018

Attending the Facebook Global Partner Summit (GPS) this year was a great opportunity for the broader Facebook partner community to come together, exchange ideas and learnings, and get an inside peek at the FB platform roadmap into 2019. For the Messenger portion of GPS, it was also incredibly rewarding to have Snaps partners Marriott, Clairol, […]

Snaps & Sprinklr Integration Provides A Seamless Handoff Between Chatbots And Customer Care Agents

This Press Release Was Originally Published on Sprinklr’s Blog on September 12, 2018. We’re so thrilled to announce the new integration with Sprinklr, the world’s #1 social media management platform.   Sprinklr and Snaps are solving a brand’s biggest bot challenge by developing a new agent handoff for brands to manage the transition between automated and […]

Lowering Cart Abandonment Using Facebook Messenger Ecommerce Chatbot

According to Baymard Institute, nearly 70% of online shopping carts are abandoned. Furthermore, according to Barilliance, the average ecommerce store loses over 75% of its sales to cart abandonment – the rate could even go as high as 83.6%. When it comes to saving abandoned carts, many companies use email to get there customers back […]

How to Increase Sales Using Facebook Messenger Ecommerce Marketing

If you’re looking to increase sales, look no further than Facebook Messenger. The chat platform is revolutionizing the way brands market themselves to customers. Additionally, its increasing sales thanks to the personal and interactive experience it provides to customers by giving brands the ability to launch an ecommerce chatbot directly onto the platform. Facebook Messenger […]

7 Ways To Use Facebook Messenger

One of the most popular digital marketing trends of 2018 has become the utilization of Facebook Messenger to engage with customers. With 1.2 billion users a month, Messenger marketing has some serious reach, and its changing the way consumers connect with brands and businesses. Facebook Messenger was once just an easier way for users to […]

Take Advantage of Messaging Apps With These Marketing Tips

With the rise of social media, we have seen the rise of new digital marketing trends in 2018. Brands are advertising on Facebook, Snapchat, Instagram and beyond to stay in touch with their customers and reach the right audiences. However, the channel worth watching is conversational marketing and businesses need to keep up. It goes […]

Snaps Integrates With Yext To Enhance Enterprise Brand’s Messenger Chatbots

The integration lets consumers discover a brand’s store hours, nearest location and more when chatting with a brand in Facebook Messenger. Today, we’re so thrilled to announce our partnership with Yext. At Snaps, our enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice systems. One benefit of Snaps platform […]