A Quick Update Regarding Facebook Messenger Chatbots

You may have read the announcement from Facebook following the Cambridge Analylitica breach. In summary, as part of a company-wide Facebook effort focused on user privacy and maintaining the best user experience, Facebook is temporarily pausing their chatbot review process. We’re excited about this update and you should be too. What does this mean for my brand’s […]

Snaps Welcomes Ejieme Eromosele as Vice President, Customer Success

We are so thrilled to welcome Ejieme Eromosele as Vice President, Customer Success.  Ejieme comes to Snaps most recently from The New York Times. In her role as Managing Director of Customer Experience, she was responsible for building customer experience capabilities to propel The Times in their digital subscription model, into a modern consumer brand […]

SXSW 2018 Recap – Bots & BBQ

Thank you, Austin for a great 2018 South by Southwest! It was a terrific week with a few main highlights: SXSW Survival Guide Chatbot & Emoji Keyboard:  As AdWeek said about them, “Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot ‘Survival Guide’ aggregates the best panels and parties. Making sense of SXSW—and figuring […]

If You’re Considering CRM Marketing Automation, Use a Chatbot

Automated marketing solutions are set to transform the digital advertising landscape. According to Chatbot Magazine, marketing automation refers to software that aims to automate marketing actions, such as staying in touch, managing contacts, and campaign management. Overall, this CRM marketing strategy gives audiences the right information at the right time and assists businesses on gathering […]

Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand’s Messenger Chatbots With CRM Data

With this integration, Adobe Campaign customers can further extend their campaign channel to Facebook Messenger, Twitter DM, Skype, and other platforms Today we formally announce an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps. One benefit of […]

Beginners Guide To A.I – What Is AI?

  The Difference Between AI, NLP, NLG, and NLU – What It Means for Marketers?  These acronyms refer to key elements involved in language technologies. Collectively they offer marketers a way to “listen” to what their customers are saying and provide solutions for their pain points, wishes and wants. Most companies have so much data […]

What Google Assistant Means For Brands

The Future of SEO – Google Assistant Today, Google announced a diverse lineup of hardware termed the ‘Made by Google’ family. They’re bringing new phones, headphones, camera, VR device, speakers, and laptops to market.  But what made the announcements so meaningful today transcends hardware. The most important news today is the proliferation of the Google […]

Restaurant Bot – Why You Need To Make A Bot

What is a Chatbot? Chatbots have been around for a while now and maybe you’ve even tried a restaurant bot. But it is only recently that bots or more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products […]