Case Study

How Live Nation Sees 17% of Fans Convert to Purchase

Download the case study to learn how the largest live entertainment company found a way to drive concert ticket purchases with as little friction as possible.

Overview

The entertainment powerhouse was looking for new ways to engage music fans on mobile to drive concert ticket purchases with as little friction as possible. Leveraging the Snaps platform, Live Nation saw:

  • 5% Opt-In Rate from Event Page Visitors

  • 17% Conversion Rate to Sale

  • 400% Increase in Active Users on Messenger