Today, we’re excited to announce Snaps’ featured inclusion in the latest Forrester Report, “Customers Want Convenience, Not Conversation”. In the Forrester report, they recognized that “digital business leaders should only build conversational interfaces where they offer more convenience than existing means of interacting with customers.” Here’s our brief overview of the report, and you can purchase the full report too.
Forrester stated that enterprises should “pilot conversational interfaces” and we believe that Snaps is the market leader
We are proud to be featured in the Forrester Research report, where they highlight our work with Marriott Rewards and Jack-in-the-Box. According to the report, “digital business pros leverage conversational interfaces to… market simple products — especially those targeting millennials”, and Snaps was mentioned as the only enterprise chatbot provider.
In their research, Forrester examined conversational interfaces on mobile websites, apps, and third-party platforms from 190 top brands in categories like retail, banking, automotive, quick service restaurants (QSRs), and insurance to learn how leading brands were using those technologies. Their key takeaways are that:
- Consumers want convenience and choice; they want to complete tasks easily and efficiently and feel confident and valued while doing so.
- Digital business leaders should, therefore, focus on piloting conversational interfaces that offer convenience.
Consumers want convenience and choice; they want to complete tasks easily and efficiently and feel confident and valued while doing so.
Digital business leaders should, therefore, focus on piloting conversational interfaces that offer convenience.
It is thanks to you that we are the leading enterprise conversational marketing provider
Jack-in-the-Box, whose success story with us was featured in the report, is a prime example of a company that has used Snaps to drive awareness and leads, all while providing great customer support experiences at scale.
We work with global brands, across a range of different industries to implement conversational marketing solutions, including retail and hospitality. And we believe that such recognition from Forrester is a result of the success we achieved working with such brands as Nike, Jordan, Foot Locker, Marriott Rewards, Michael Kors, Prudential & more.
Some of the results Snaps delivers to our customers:
Create a Powerful, Personal Chat Experience – Easy-to-use, authoring tools for Facebook Messenger, SMS, Twitter, Slack, Google Assistant and Amazon Alexa.
Convert Through Conversation – Drive 4x more revenue through conversational commerce experiences in addition to automatic cart abandonment reminders, replenishment reminders, and back-in-stock alerts.
Automate Up To 90% of Customer Service Inquiries% – Never make your customers wait on hold. Deflect calls with Snaps AI solution that can answer the FAQ’s of your most demanding customers, with a seamless handoff to customer service agents behind-the-scenes.
Taking Snaps to the next level
We are so proud to be included in the Forrester Research report. At Snaps, we continue to innovate with features including shopping, service automation, subscriptions and alerts, lead generation, gift recommendations and more. We’ll continue to be the leading conversational interface you need to provide contextually relevant services and, most importantly, find ways to bring more convenience to your customers.
Want to learn more about what we can do for you? Contact us online to learn more about driving commerce and providing great customer care with conversation.