Intelligent Messaging: Making Bots Personal

(This post originally appeared in AdAge, written by Snaps CEO, Christian Brucculeri) In 2017, the biggest gap in the chatbot market will continue to be perfecting consumer experience. Growth of the overall chatbot sector is entirely dependent upon a consumer’s desire to engage with these services. A good chatbot adds value to the consumer’s life […]

A Look Ahead at A.I, Mobile Messaging, & Chatbots in 2017

(Originally published in VentureBeat by Snaps, Jonathan Shriftman) More than 30,000 branded chatbots and 6,000 voice-activated skills hit the market during 2016. Now, chatbots and peer-to-peer messaging apps will move beyond last year’s market-entry issues and into mainstream use. For mobile messaging, 2017 is poised to be the Year of the Customer. Customers and brand […]

Say Hello to Allo: Google’s New Messaging Application

Google now has a stake in mobile messaging – maybe a tad late behind iMessage, Messenger, Kik, WeChat and the other global platforms though. What makes Allo unique is that it has a built in chatbot called Google Assistant that can help book movie times, share the weather, launch a game, and more – right […]

The World’s Largest Brands Choose Snaps for iMessage

Today there is big news in the mobile messaging world. The sleeping giant that is iMessage rolled out its own store with the release of iOS 10. This new platform for marketers is very exciting and provides a channel that is collaborative and creative while being intimate and conversational. With this launch we are rolling […]