Developing Winning Goals to Guide the Automated Chat Experience

At Snaps, we’ve developed a three-step, goal-driven exercise we’ve coined “Who, What, Win” to help clarify what a successful AI-powered experience should look like. Create SMART goals to begin winning with automated chat experiences. Learn more about this user-centric approach.

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Meet The Always On Consumer

There has been a dramatic evolution in the way new consumer businesses are positioning themselves to attract customers. It’s a broad trend that is worth expanding upon, and I’ve been calling this shift the rise of Always On consumer. Modern consumers today are living in a demand-driven world, in which smartphones have become our remote control for life.

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