The Shift To The Direct Brand Economy – Key Learnings From The IAB Direct Brand Summit

Snaps attended the IAB Direct Brand Summit (DBS) this week in NYC. The IAB announced a first-of-its-kind analysis that pinpoints the most important Direct Brands to watch and the event was for large and emerging brands to learn from each other. The audience consisted of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms. […]

How Snaps Provides Market Ready NLP for eCommerce Businesses

At Snaps, our goal is to make it easy for brands to deliver high-quality user experiences through AI chat automation. While chat has existed for many years on the web and in apps, the addition of AI enabled bots enables us to extend the value proposition by lowering the cost of servicing inbound customer requests […]

Snaps Is The Only Enterprise Chatbot Provider Mentioned In The Latest Forrester Report: Customers Want Convenience, Not Conversation

Today, we’re excited to announce Snaps’ featured inclusion in the latest Forrester Report, “Customers Want Convenience, Not Conversation”. In the Forrester report, they recognized that “digital business leaders should only build conversational interfaces where they offer more convenience than existing means of interacting with customers.” Here’s our brief overview of the report, and you can […]

Snaps & Sprinklr Integration Provides A Seamless Handoff Between Chatbots And Customer Care Agents

This Press Release Was Originally Published on Sprinklr’s Blog on September 12, 2018. We’re so thrilled to announce the new integration with Sprinklr, the world’s #1 social media management platform.   Sprinklr and Snaps are solving a brand’s biggest bot challenge by developing a new agent handoff for brands to manage the transition between automated and […]

How Chatbots Can Pair With Email to Achieve Your Marketing Goals

Advances in artificial intelligence are changing the ways businesses are able to communicate with their audiences and it is proving to be very effective. As a result, chatbots are becoming one of the best ways to engage customers. Recently, we have seen a lot of articles that discuss chatbot marketing vs. email marketing. Since chatbots […]

Expanding the Funnel Beyond Email With Chatbots-101

There comes a time when a marketing channel is no longer as effective as it once was. Where previously considered powerful and on the cutting edge, a channel will start to see an increase in competition and costs. As a result, it will then begin to become less effective. It’s a challenge many marketers face, […]

Improve Member Retention With Fast and Efficient Insurance Chatbots

When you work in the insurance industry, much of what you do involves interacting with customers. Whether you’re assisting a new customer to select the ideal plan for their needs or helping an old customer understand their coverage, odds are good a large portion of your day is spent addressing client needs. Sometimes, these interactions […]

Examples of Successful E-Commerce and Shopping Chatbots

Chatbots are changing the face of retail. They are offering consumers better experiences when it comes to shopping, customer service, product selection and more. For brands, a shopping chatbot a great way to engage with customers and boost sales. Here are a few chatbot examples from companies that are using the AI tech to expand […]

Using Chatbots to Style Your Wardrobe

You likely already know that chatbots can handle a wide range of basic customer service tasks. What you might not know, however, is that they’re also very useful for fashion retail brands who are hoping to offer their customers additional valuable services through conversational commerce. With a fashion chatbot, users have access to their very […]